Evaluation - Question 3

What kind of media institution would distribute your media product and why?

The most common institution of music magazine to be distributed in is the newsagents. Newsagents distribute newspapers, gossip magazines, children’s magazines, sport magazines, music magazines etc. As my product is a music magazine, I feel that it would be appropriate to have the newsagents distribute my music magazine.


However other distributors could be ASDA, WHSmiths, boots etc. These places although won’t have such a variety of magazines they do sell the most popular magazines, these are fashion magazines, music magazines etc. If the audience knows that these companies are reliable trustworthy, the audience will be more inclined to go to that shop. Here is a selection of magazines’ in a distributor that would have my music magazine.

 I have also researched a well known distribution company for magazines. I know that"IPC Media" is a good distribution company because they produce over 60 media brands, therefore this company is worldwide. I have researched a bit into this distribution company as they have been on an Indie/Rock magazine called"NME”. From researching about this distribution company I now know that this company focuses on three main group’s upmarket women, mass market woman and men. My magazine has a target audience between mass market woman and men.
Indie/Rock genre hasn't got a massive audience because this type of music has two different genres; therefore pairing up with this distribution company would be a good idea. IPC media is a worldwide company therefore they have magazines in big brand supermarkets; if IPC market would distribute my magazine I feel that I would have a wider audience.

Here are some of the links that I collected my research from:-
 http://www.ipcadvertising.com/
http://www.ipcmedia.com/brands/
http://www.ipcmedia.com/
These links show you the variety of magazine that is with this company, how to advertise specific magazines is certain way and general information about IPC media.