Monday 23 April 2012

Evaluation - Question 5

How did you attract/address your audience?

To attract/address my audience I have applied certain aspects used in an rock/indie magazine to my magazine, here is a indie/rock magazine as you can see that:-


v  The background colour is dark black already showing the audience that this is a rock magazine as dark colours are associated with rock music

v  With red writing; the colour red represents rage and anger, the black background contrasts well with the red writing, standing out clearly to the audience. Within this magazine every text cover red is in a block font, the name of the magazine is in a clear red block font, with a white outline clearly standing out to the audience.

v  Indie/rock magazine cover pages are usually quite messy , everything overlaps each other, the magazine cover page relates to the music that they perform, indie/rock music is quite manic and crazy, if this can be related onto the magazine the audience will see clearly that  this is a indie/rock magazine

v  Indie/Rock magazines only use three colours; they are normally red, white and black. These three colours have been purposely used the colour red represents anger, desire, passion and danger, black represents power, mystery and elegance and white represents mainly faith. These three colours have been purposely used as they explain the type of music that the band plays and how they perform. 

v  The smaller images used on the cover page are usually of the bands live performance or of one member of a band who is usually in trouble, the image is always a unique photograph, this makes the reader curious, leading them to read on through the magazine.

v  Below is a wordle, I have asks five pupils to describe my cover page, contents and double page spread few words they feel appropriate, I ask them "what attracted you to the cover page, contents and double page spread by the text, gaze theory, language/writing style". All of the words that were said have been place on the wordle; the bigger words have been used several times.



Typographic font 
 Here I have created another wordle containing words that the pupils gave me when I asked them "what was it about the text on my work reflected my Indie/Rock genre" The colour and font of the text is very important to get right on a music magazine, the colours and fonts have to reflect the type of genre, the audience should clearly be able to tell what type of genre the magazine is just by looking at the text. Throughout the three pages I produced I kept to the same fonts, if too many fonts are used pages will clash and the audience will get confused resulting in them not wanting to read through the rest of the magazine. Consistency has to be used for a successful magazine. I feel that the colour and the font that was used for my masthead was appropriate for the type of genre, the colour red is represented as dangerous, passionate and rage, these are world you would be able to use to talk about my genre. The background colour contrasted well with the red, therefore the masthead stood out clearly. 


Gaze Theory
The gaze is used in every magazine to attract mainly the opposite sex to buy the magazine, but also the same sex. The gaze theory works well with teenagers and young adults as they are always looking for a celebrity to "fall in love with" or idolise. Woman will be more inclined to buying a magazine if they are sexually attracted to the celebrity on the front page or if they idolize them, this works the same way for men. Therefore I have used a young male teenager with a "rock" look to pose in my magazine; this will attract more of the female sex to buy my magazine. To make sure that the image I had attracted teenage girls to my magazine I went and ask a variety of female pupils "what in the models look attracted you to this magazine". Below is a wordle that I have created what features attracted them to the model used on my magazine





By using a model that had the same look as a rock e.g. long hair, blank stare into the camera, the shirt with the top button open and other iconic features that the  Indie/Rock style follow.

Language/Writing Style
To relate more to my target audience I have used colloquial language throughout the entire magazine. Using formal or literal language the magazine will not appeal to them there as much as it would if I used colloquial language. Using colloquial language addresses my target audience directly. Below I have created a wordle to show the words the audience used to describe why the type of words used in the text attracted them to wanting to read the magazine.
 







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